Where's The Cloud Going?
Cloud computing is continuing to expand its reach into our lives, both personally and professionally. Studies suggest that by 2020, more than half of all information technology will be stored in and served from the cloud. After a decade or more of developing the overall “cloud” marketplace, unquestionably cloud is the future. Given the validation of cloud as a more cost-efficient, flexible and increasingly high performance and secure means to support computing and communicating, in real time or near-real time, thousands of companies have sprung up offering cloud-based services and solutions. This has created a highly fragmented marketplace, with many options for buyers, including solutions that are competitive with the pioneers (AWS, Microsoft, and more).
Managed Services providers (IT and telecom) are adapting to the cloud model, but this has not always been easy. There are so many choices, so many platforms, and so little visibility very often about what the performance metrics are, and what the cloud actually costs. Security continues to be of concern, and enterprises are left wondering – should they go with public cloud, build their own private clouds, or adopt a hybrid strategy?
The public and private cloud industries are continuing to experience dramatic growth. The adoption of private clouds is occurring across all industry verticals, and the need to “connect” private and public clouds through hybrid solutions presents a significant opportunity in the rapidly emerging areas of cloud planning, management and analytics. Many companies are working from the public to the private cloud, or from the private to public cloud, particularly those who are often stranded with decades of “technical debt.” These companies are often faced with stiff competition from new companies “born on the cloud. A true cloud strategy needs to look across every aspect of IT: data centers, applications, networking, security, mobility and increasingly the brave new world of “dev ops.” How the environment for digital evolution is engineered can make a huge difference in how quickly companies can innovate by supporting the growing number of software developers, in house and contracted.
Watch for more and more enterprises, by the way, to start taking development in house. Target recently announced this move, for example – not only will it help them save money, it will help them build competitive strength, relying less on outsourcing e-commerce and mobile application development as more and more of their revenue moves to digital shopping.
Where’s the cloud going? Everywhere.